Pricing

Real prices.
Right here.

You shouldn't have to fill out a form, sit through three sales calls, and wait a week to find out what a website costs. Here's exactly what we charge — so you can decide if we're a fit before either of us invests serious time.

A quick note on honesty.

We just launched, and we're offering founder rates while we build our portfolio. That means premium work at prices we won't be charging in a year. No hidden fees, no surprise invoices, no "scope adjustments" tacked on at month three. If the numbers or scope don't fit, we'd rather find out on day one.

01

Logo

$300

A complete logo system — your visual identity in one tight package.

  • Custom logo
  • Secondary logo / icon mark
  • Custom wordmark
  • Typography pairing (display + body font)
  • Colorway (primary palette with usage rules)
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02

Brand Foundation

$650–$1,000

Logo, type, color, and a brand guide your team can actually open.

  • Custom logo & wordmark
  • Typography system (display + body)
  • Color palette with usage rules
  • Living brand guide (PDF + editable)
  • Social media post templates, banners & profile pictures
  • 1 one-hour training session with the founder
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03

Brand + Website

$1,800

Everything in Brand Foundation, plus a modern, secure, in-house-editable website.

  • Everything in Brand Foundation
  • Responsive marketing site (up to 6 pages)
  • SEO, analytics & contact form wired up
  • Encrypted hosting & protected backend data
  • Editable templates so your team owns the content
  • 3 one-hour training sessions with the founder
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04

Brand + Advanced Website

$2,500+

Everything in Brand + Website, plus a storefront, interactive tool, or custom application.

  • Everything in Brand + Website
  • E-commerce storefront, interactive feature, or custom web app
  • User accounts & customer database
  • Admin dashboard for content, orders & users
  • Role-based permissions & encrypted storage
  • 3 one-hour training sessions with the founder
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Founder-led training is included — 1 session with Brand Foundation, 3 sessions with Website & Storefront packages.

How we compare.

Rough market ranges based on publicly reported industry averages. Your mileage will vary — but the gap is real.

WhoBrand identityMarketing websiteStorefront build
Big-brand agency$25,000 – $150,000+$50,000 – $250,000+$100,000 – $500,000+
Boutique design firm$8,000 – $25,000$15,000 – $60,000$40,000 – $120,000
Freelance web developer$2,000 – $6,000$5,000 – $20,000$15,000 – $50,000
Fishing Rod Media$300–$1,000$1,800$2,500+

Pros & cons.

We'd rather tell you up front. Here's where we shine — and where a bigger firm might genuinely be a better fit.

Why work with us

The pros

  • Dramatically more affordable — often 5–30× cheaper than agencies
  • You talk directly with the founder, every time — no handoffs
  • Founder-led training is included in every package
  • Encrypted, secure infrastructure on every site we ship
  • AI-accelerated production — faster turnarounds, lower bills
  • Flat, posted-publicly pricing — no hourly meters, no surprises
Where we're still growing

The cons

  • We just launched — our public portfolio is small (founder rates reflect this)
  • One-person studio, not a 200-person agency with a global footprint
  • No fancy downtown office, no awards shelf — yet
  • Huge enterprise rollouts with dozens of stakeholders aren't our fit
  • We're polished, capable, and improving fast — but we're not Pentagram

Time to reel
it in.

Start a project