Real prices.
Right here.
You shouldn't have to fill out a form, sit through three sales calls, and wait a week to find out what a website costs. Here's exactly what we charge — so you can decide if we're a fit before either of us invests serious time.
A quick note on honesty.
We just launched, and we're offering founding rates while we build our portfolio. That means premium work at prices we won't be charging in a year. No hidden fees, no surprise invoices, no "scope adjustments" tacked on at month three. If the numbers or scope don't fit, we'd rather find out on day one.
Logo System
A complete logo system — your visual identity in one tight package.
- Custom logo
- Secondary logo / icon mark
- Custom wordmark
- Typography pairing (display + body font)
- Colorway (primary palette with usage rules)
- 1 thirty-minute training session with our team
Social Media Ready
Logo, type, color, and a brand guide your team can actually open.
- Custom logo & wordmark
- Typography system (display + body)
- Color palette with usage rules
- Living brand guide (PDF + editable)
- Social media post templates, banners & profile pictures
- 2 one-hour training sessions with our team
Website
A modern, secure marketing site — add a storefront when you're ready.
- Responsive marketing site (up to 6 pages)
- SEO, analytics & contact form wired up
- Encrypted hosting & protected backend data
- Editable templates so your team owns the content
- 1 one-hour training session with our team
- Storefront add-on: +$600
Brand + Website
Everything in Social Media Ready, plus a modern, secure, in-house-editable website.
- Everything in Social Media Ready
- Responsive marketing site (up to 6 pages)
- SEO, analytics & contact form wired up
- Encrypted hosting & protected backend data
- Editable templates so your team owns the content
- 2 one-hour training sessions with our team
Brand + Advanced Website
Everything in Brand + Website, plus a storefront, interactive tool, or custom application.
- Everything in Brand + Website
- E-commerce storefront, interactive feature, or custom web app
- User accounts & customer database
- Admin dashboard for content, orders & users
- Role-based permissions & encrypted storage
- 3 one-hour training sessions with our team
Know you're going to need extra help? We got you.
We provide the training necessary for your team to upkeep things yourselves, but we understand some companies would rather not dedicate a staff member to make website changes.
For $50/month, our continued service plan keeps us on call for troubleshooting, small updates, and quick fixes — so you never have to hunt down a freelancer or pay agency rates for a typo.
How we compare.
Rough market ranges based on publicly reported industry averages. Your mileage will vary — but the gap is real.
| Who | Brand identity | Marketing website | Storefront build |
|---|---|---|---|
| Big-brand agency | $25,000 – $150,000+ | $50,000 – $250,000+ | $100,000 – $500,000+ |
| Boutique design firm | $8,000 – $25,000 | $15,000 – $60,000 | $40,000 – $120,000 |
| Freelance web developer | $2,000 – $6,000 | $5,000 – $20,000 | $15,000 – $50,000 |
| Fishing Rod Media | $300–$1,000 | $1,800 | $2,500+ |
Pros & cons.
We'd rather tell you up front. Here's where we shine — and where a bigger firm might genuinely be a better fit.
The pros
- Dramatically more affordable — often 7–50× cheaper than agencies
- You talk directly with the team building your brand — no handoffs
- Team-led training is included in every package
- Encrypted, secure infrastructure on every site we ship
- AI-accelerated production — faster turnarounds, lower bills
- Flat, posted-publicly pricing — no hourly meters, no surprises
The cons
- We just launched — our public portfolio is small (founding rates reflect this)
- Small, focused team — not a 200-person agency with a global footprint
- No fancy downtown office, no awards shelf — yet
- Huge enterprise rollouts with dozens of stakeholders aren't our fit
- We're polished, capable, and improving fast — but we're not Pentagram